How does our anti aging cream work to reduce wrinkles?

Reduce wrinkles

A healthy skin reflects our overall well being but as we get older our skin does start to reflect the consequences of aging. A good anti aging cream can help skin look younger and fresher for longer.

With a surface area of about 5 to 7 square metres, skin acts as a protective barrier to the human body.  A healthy skin is crucial to our overall well-being.  But as we get older, our skin begins to reflect the consequences of aging.  Damage from ultraviolet radiation, poor nutrition, excess alcohol, environmental pollution and intense physical and psychological stress can all contribute to the breakdown of collagen in our skin.  Without a healthy dose of collagen, our skin starts to look tired and saggy. Fine lines and wrinkles appear, and telltale age spots, dull skin and discoloration occurs.

Unless you take action to support your skin’s defence mechanisms, the quality of your skin and its youthful appearance will rapidly deteriorate.

But it’s not all bad.  Puraz Complete is a highly advanced skin rejuvenating treatment that can dramatically slow and potentially reverse the signs of aging.  It’s proven to deliver smoother, fresher, more beautiful skin – fast.

How does it work?

Puraz has used the most advanced technology available on the market to develop the two products that make up Puraz Compete:  Anti-Aging Day Serum and Anti-Aging Night Cream.  The serum works on muscle endings to help relax and prevent wrinkles.  The night cream dramatically improves skin radiance and reduces the appearance of wrinkles and lines.  Both work by delivering powerful anti-aging ingredients to the skin, most notably matrixyl, argireline and hyaluronic acid (HLA).

Matrixyl is a powerful peptide that specifically stimulates collagen synthesis and skin repair.  It helps to smooth the skin, thereby reducing the depth of wrinkles.

Argireline works a bit like botox.  In fact, it’s often referred to as ‘botox in a jar’.  It works on the muscle nerve endings, reducing the contraction of facial muscles, and thus diminishing the appearance of fine lines and wrinkles.

Hyaluronic acid soaks in moisture and holds it in the skin.  That helps to plump the tissues under a wrinkle, ironing them out and giving your skin a younger appearance.  HLA can penetrate both the dermis and epidermis, providing outstanding results in a short period of time.

Don’t be put off by the signs of aging.  Use Puraz Complete regularly and you’ll see younger, healthier looking skin in next to no time.

You can order our anti ageing creams here.

Will joint treatment really help with healing joint pain?

Joint Pain Treatment

Joint discomfort can gradually impede mobility and activity levels. This article looks at what joint treatment products can offer.

There are dozens of joint supplements that claim to help joint pain, but it’s important to note that some products are more effective than others.  Scientific research shows that the right ones can help to improve joint health and alleviate stiffness and lack of mobility.

How do you know which ones are beneficial?  Look at the ingredients.

Joint supplements that can really make a difference to your well-being are those that address the underlying problems that cause stiffness and immobility.  Some products simply contain ingredients that mask or temporarily ease your symptoms.  For optimum results, look for a product whose formula supplies the proper building blocks for joint repair.

Joints are made up of cartilage and ligaments.  They connect all the bones of our skeletal system.  When our joints work properly, they allow us to run, jump, dance, play sport, and so on.  But over time, cartilage breaks down or becomes damaged. That results in stiffness and reduced flexibility, as the soft cushioning between our bones is lost or worn down and the bones rub together.

That’s where a joint formula such as Puraz PRO-d can help.  PRO-d works specifically to help restore the substances needed in our bodies for healthy joints and an active lifestyle.  It can help restore collagen, which is the main building block of healthy cartilage.  In fact, scientific studies have proven that PRO-d supports cartilage regeneration. 

PRO-d’s superior blend incorporates numerous ingredients, all of which provide a building block to help build and repair damaged cartilage.  The effectiveness of each ingredient has been proven through scientific and clinical studies.

Most importantly, PRO-d contains collagen hydrolysate.  Collagen hydrolysate is simply collagen that has been processed in such a way that the body can absorb and use it.  Without collagen you would have no cartilage – it is the principal component of connective tissue.  PRO-d helps deliver collagen to the joints, exactly where it’s needed.

PRO-d also contains hyaluronic acid, which is equally important in joint health. Hyaluronic acid is not only a critical component of cartilage, it also acts as a lubricant, enabling ease of motion.

As well, PRO-d contains Vitamin C, which is essential for collagen synthesis, the trace mineral boron, which helps to build and maintain healthy bones, and selenium, a powerful antioxidant that can help to support and protect your cartilage.

With continuous use of Puraz PRO-d, discomfort can be alleviated and function and mobility restored.

See our joint treatment products.



Matrixyl, a powerful basis for Puraz COMPLETE skincare has been shown to significantly decrease the depth of wrinkles.

  • What is Matrixyl? 

Matrixyl is a powerful peptide that can actually stimulate collagen production in the skin.   It uses an active molecule called micro-collagen which is able to penetrate through to the skin and reach the fibroblast cells.  When it reaches those cells it can synthesize collagen, which is key to the firmness of the connective tissue. 

  • Does Matrixyl have side effects?

There are no known side effects to the topical use of Matrixyl.

  • Benefits of Matrixyl

One of the main benefits of Matrixyl is that it mimics nature’s own tissue regenerating process, sending a message to the skin to synthesize collagen for firming the skin.

During a 6-month study it was found that application through a product like Puraz Complete reduced wrinkle surface by 68% and line density by 47%.  

It can reduce wrinkles and lines, making the skin appear more supple and helping you look and feel younger.

  • Why Matrixyl from Puraz?

With the formulation of Matrixyl combined in Puraz COMPLETE, the product has been shown to increase collagen synthesis in the skin by 93.1%, one of the highest rates seen in trials.

Puraz COMPLETE is also designed to be used in conjunction with Puraz 100% Collagen capsules which restore collagen from within.  Matrixyl from COMPLETE is able to help synthesize those fresh collagen deposits generated by the capsules, maximizing skin firmness and anti-aging benefits.

  • Success Stories

Kathy Hendry, a Puraz customer using Puraz COMPLETE containing Matrixyl.  reports: “The product moisturizes my skin and tightens up my skin but also feels like an instant facelift…  I have found my skin to be fresher and firmer using it.”

Other reports from women using the product say they can actually feel it working upon application.  Many have experienced many compliments from friends and family telling them how well they are looking and asking them what they are using for their skincare.

Collagen capsules and the scientific facts

Collagen Capsules Science

Collagen capsules can help to restore collagen from within and improve skin elasticity and firmness, thus reducing the appearance of lines and wrinkles. In this post, we look at some of the scientific evidence and customer reports behind those findings.

Puraz Health is one of the leading manufacturers of Collagen capsules, through their Puraz 100% Collagen brand.

The company has developed a significant collection of photographic studies of the results achieved by women taking the product over a 3 to 6 month period, and these show a range of improvements, from reduced appearance of wrinkles to firmer jaw lines and shinier looking hair.

However, in order to substantiate such findings and results, what is the scientific facts behind collagen replenishment?

In-vitro studies by Trinity Bioactives of Puraz 100% Collagen capsules show that they can in fact activate and rejuvenate skin cells, produce elastins and stimulate GAGs.  (GAGS or Glycosaminoglycans form a very important component in the structure of connective tissues).  This replenishment process can mean reduced appearance of lines and wrinkles and fresher, firmer looking skin for most women.

Puraz Health states that there are many different types of collagen, and in developing their product, it was important that it was specifically formulated to replenish the right types of collagen for skin restoration.

Supporting skin restoration though such collagen replenishment, a scientific study by Proksch E., Segger D., Degwert J., Schunck M., Zague V., & Oesser S. (Skin Pharmacology and Physiology 2014) found that oral supplementation of specific collagen peptides has beneficial effects on human skin physiology (a double-blind, placebo-controlled study).

As it is scientifically proven that Puraz 100% Collagen capsules can deliver collagen back to the skin, the company then decided to go one step further and develop an anti aging cream that was able to synthesize those increased collagen deposits in order to maximize anti aging results.  Their answer was the market leading anti aging cream and serum, known as Puraz COMPLETE, containing the powerful active ingredients of Matrixyl and Argireline.

The Puraz COMPLETE anti aging package has been shown to increase type 1 collagen synthesis in skin cells by up to 93.1%, according to an independent study by Trinity Bioactives.  This is one of the highest levels achieved in the skin care market to date.

The Puraz products do get results, particularly when combined to optimize collagen replenishment and synthesis.  This is also evidenced in customer letters and reports:

Maureen McDonough (72) of Auckland says;

“Before I took Puraz 100% Collagen, there were wrinkles of dryness on the skin especially on the sides, coming down from my eyes and it bothered me tremendously, and I was thinking about getting a facelift.  However it is totally unnecessary now, since I’ve been taking this product, it’s started working just within weeks, of taking it, and it’s proved to be a wonderful product.”

Lizette Stone (50) of Auckland says;

“I noticed since taking Puraz, my skin is soft – noticeably much softer, as well as firmer, and toner.”

Many more customer testimonials and reports are available from the Puraz website.

How does Puraz help make dietary supplements better?

health supplements

Puraz Health is one company dedicated to making dietary supplements better. A good example of this is their new generation joint formula, Puraz PRO-d which offered a completely new approach to improving joint health.

When it comes to improving health and lengthening life, it is well accepted that supplementing the body with the compounds it needs to maintain and rebuild can make a huge difference.  Part of the reason for this is that in our typical modern diets we do not usually get all the nutrients our bodies actually need.

A good example of this is with omega-3 fatty acids, commonly supplemented with fish oil.  Recent studies show that fish oil supplements, which are rich in omega 3 fatty acids, may help lower a person’s risk of type 2 diabetes and coronary heart disease, both of which are known to cause early death.

However, while more than a third of Americans take supplements like fish oil, the supplement industry itself has at times come under criticism for the way some products are formulated.

Part of the problem is some manufacturers failing to use appropriate amounts of active ingredients in products to be truly effective.  These companies concentrate on profit margins and marketing rather than starting with the effectiveness of their product.

Puraz Health is one company determined to bring a new approach to supplement manufacture.  Making a variety of products locally, including their acclaimed Puraz 100% Collagen capsules and PRO-d Joint Formula, the company is dedicated to ensuring their formulations provide the most advanced ingredients available in concentrations that have been shown to ensure effectiveness in scientific research.

In relation to omega-3 supplementation, the company provides a good example of this with their Krill Oil product.  Krill Oil has been shown to deliver omega-3s to the body in a way that is far more absorbable than with regular fish oil, allowing the company to create a superior product with better health benefits.  Similarly, with the company’s PRO-d Joint Formula, the product follows detailed scientific research showing that collagen supplementation restoring the main ingredient in cartilage can be one of the most effective supplements for joint health.  The product has been shown to support cartilage regeneration.

Puraz Health aims to be at the forefront of dietary supplement manufacture and plans to continue to invest in researching and developing leading edge products based on the latest scientific research.

Brain food that will make you smarter!

brain food krill oil

A lesser known fact about the vitality of omega-3 fatty acids, is that they also help support brain health and mental clarity.

The World Health Organisation already recommends omega-3s as an essential part of diet for all-round health.  One of the problems most people face, is that they do not get sufficient omega-3s from diet alone.  Yet not only can omega-3s support our heart and cardiovascular system, our joints and cell membranes, but research all shows they can support our brain and central nervous system, as well as our mental clarity and focus.

Conventionally, people supplement with fish oil to get the omega-3s they need.  However fish oil itself is not the original source of omega-3s.  Rather, fish themselves do not make omega-3s, they eat them.  Fish in fact eat Krill, tiny shrimp like crustaceans that feed on phytoplankton deep in the oceans.

Krill Oil is now one of the best ways known to get omega-3s in a more absorbable and potent way.  Omega-3s from regular fish oil have to be first processed by your liver but with Krill Oil, the omega-3s are in a ready-to-use form – entering your blood stream directly, giving superior absorption.  Plus, the rich coral color of Krill evidences the high astaxanthin content, an amazing antioxidant that helps protect your cells.

Superior absorption of omega-3s ultimately means better support for mental clarity and focus – or in other words, here is an efficient brain food that could make you smarter!

The role of omega-3s on mental health has been researched extensively over the last 40 years.  As a result of this, there is strong evidence that readily absorbed omega-3s may help to reduce the likelihood of various brain disorders such as memory loss, Alzheimer’s disease, depression, schizophrenia and bipolar disorder.

Research has also shown a definite improvement in mental concentration and focus after 90 days of regular consumption of rich sources of Omega-3s such as Krill Oil, with some studies showing improvement of over 40%.

The brain is just like any other organ and needs the right nutrients and exercise to function correctly.  In addition to supplementing efficiently with omega-3s through Krill Oil, you can also keep your brain in shape through using it by actively relying on memory, reading or doing puzzles.

From what age should I be taking Omega 3?

Omega-3s from what age?

Omega-3 fatty acids are important for supporting brain health, mental clarity and healthy nerve function but from which age should we be supplementing for them?

Omega 3 fatty acids have health benefits for every age group.  In particular they help protect long term against heart disease and have anti-inflammatory properties.  As most diseases seem to be related to some sort of inflammatory process, omega-3s can help to tone this down and that should work to help prevent the incidence of diseases such as heart disease and arthritis.

No matter our age, we all depend on our diets for omega-3s and yet in the average Western diet we simply do not get enough of them due to a lack of oily fish in the diet.  Studies show that omega-3s are important in cognitive development and growth, therefore adequate omega-3s are as important for adults as they are for children.

In particular, there are benefits for children in ensuring they have sufficient omega-3s.  Children with ADHD for instance may have lower levels of omega-3s.  A lack of omega-3s has also been linked with the incidence of asthma, diabetes and depression.  However, many of these studies have been small and further research is needed.

Nonetheless, omega-3s are recognised as an important part of the human diet for all ages and they have also been recognised by the World Health Organisation.  Today the scientific consensus is so strong that health policy makers worldwide, including the World Health Organization (WHO), all agree that omega-3s maintain health and prevent disease for all ages.

Omega-3s are ‘essential’ fatty acids meaning that the body cannot produce these ‘good-for-us’ fats, hence they must be consumed from diet or supplements.   If neither children nor adults in most Western countries are getting sufficient omega-3s, from which age should the taking of supplements occur?

The answer is that children can take omega-3 supplements, but parents should check with their doctor first.  In fact in times gone by, it was very common for parents to give their children cod liver oil to help boost their diet in this area.

The main caution with fish oil nowadays however is that children and women who are breastfeeding or pregnant must be careful of the toxins that can build up in some seafood. They should eat smaller fatty fish like salmon or trout and/or use supplements like the new Krill Oil that pose less of these risks.

There is less risk of contamination with krill oil than fish oil.  Krill are not only harvested from the pollution free waters of Antarctica but they eat only at the lowest end of the food chain.  They are therefore less infused with metals that are normally found in larger marine life.

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Collagen Frequently Asked Questions

As we age, we lose collagen, the key structural protein in our skin cells – and that is why our skin starts to sag and wrinkle.

It’s an important question, as degradation in collagen is so closely linked with the aging process and the changes we see in our skin, hair and cells.  Basically collagen is a protein which consists of amino acids.  It makes up about 30% of all proteins in the body, and can be thought of as the fibres that knit the body together.

In this way collagen is a part of the connective tissue responsible for skin firmness, elasticity and renewal of skin cells.  By the age of 40 most people have lost more than a quarter of their skin’s natural collagen and this explains the aging of skin.  It also explains why young children and babies have such smooth, supple skin – they have yet to lose their natural collagen.

As collagen production slows with age, this also means a weakening in the structure of the skin cells.  The skin does get thinner and can be damaged more easily.  The hair loses some of its body and shine and may grow more slowly.  Nails become more brittle.  Joints become less flexible and the depth of sleep may also decline.

Whilst scientists have yet to find a way to stop collagen degradation in the body, it is possible to orally supplement for collagen loss and stimulate the production of new cells.  This has been shown to increase collagen supply in the body and improve the elasticity of skin while the collagen is being replenished.

Puraz Health is one company that has developed a collagen supplement especially for the skin in the form of Puraz 100% Collagen capsules.  It is important to remember that not all collagen supplements are the same.  There are more than 25 different types of collagen, all of which perform a different function in the body.

View our FAQ for more insight

While other supplements may promise to restore collagen, it has to be a combination of the right types of collagen for you to get any noticeable benefit.

Puraz 100% Collagen capsules have been developed over many years and contain a formula of specific collagen types that have been proven to replenish lost collagen to the skin, hair and nails.

View collagen product information

Collagen replenishment and your well being

collagen capsules

Well being is made up of many different factors, and good skin care is part of that.

When it comes to skincare, most people are familiar with collagen and its cosmetic benefits.  It’s the most integral part of our skin’s fabric, providing it with strength, firmness and the glow of youth.  But as we age the body’s natural supply of collagen decreases, and the skin’s connective tissue, composed mostly of collagen, degenerates, leaving us with fine lines, wrinkles, saggy skin and droopy eyelids. Thinner, duller, less vibrant skin is what we can expect as collagen declines.

However, studies support a role for collagen supplements in maintaining a youthful appearance as well as healthy joints, healthier and shinier hair, stronger nails and a better sleep pattern.  Moreover, a leading collagen supplement formulated in New Zealand has been proven to help turn back the clock on collagen decline and improve overall wellbeing.

Collagen Capsules

How does it work?  First let’s look at the aging process.  Science confirms that as we age, skin effectively loses its flexibility due to the loss of collagen and elastin.  Young skin stretches and bounces back, but older, thinner skin loses this ability.  That results in sagging.  Gravity takes over and pulls the skin down, and the sagging contributes to wrinkles.

Other factors also determine the rate at which we lose collagen, in particular, exposure to the environment.  Collagen is broken down daily by the sun and free-radical damage. UV radiation weakens collagen fibres and alters the cellular renewal cycle.  It also causes free radicals to damage the DNA, which can lead to cancer.  Pigment changes may also occur, with the development of age spots and uneven skin tone.  Smoking and stress contribute to the breakdown of collagen too and impair the body’s healing capacity.

Boosting your body’s natural levels of collagen can contribute to a more youthful appearance by plumping fine lines.  In addition, it can improve the strength and texture of hair, contribute to stronger nails and boost energy levels.

Robin Hall, a local customer, is testament to that.  She recently noticed a decline in her skin’s health and decided to take action.  As a hairdresser she wanted to put her best face forward and find a solution to her dull, dry skin.  After seeing Puraz 100% Collagen capsules on TV she decided to try the locally formulated product.

Puraz Health, a New Zealand company, offers an advanced formulation that targets the skin’s inner layer, providing the optimum dose of collagen our bodies need for restoration.  The capsules are absorbed whole in the small intestine so the collagen is not broken down and lost before it has a chance to be of benefit.

The results of the Puraz capsules are backed by good science but more importantly have been proven by the results of women around New Zealand, including a number of high resolution photographic before and after studies on their impact on facial lines and wrinkles.

After taking the collagen supplements, Robin is delighted with the results and emphatically recommends it to others.

“Before taking Puraz my skin was dry and scaly, and it seemed to have rough bits all over the place. I didn’t like it at all.  Now my skin seems to have a lot more moisture and the rough bits seem to have disappeared.  My skin’s a lot smoother than it was before.”

Robin also noticed other benefits.

“Being a hairdresser, I use my hands a lot. My nails are so much stronger and much more pliable.  And I’m noticing a great difference in my hair. It’s a lot more pliable and not so dry.”

Her overall wellbeing has greatly improved too, with a noticeably positive effect on her health.

“Puraz has made me feel younger, it has made me feel fitter, and I’ve been getting a lot of compliments just lately.”

As confirmed by Robin and thousands of other Kiwi women, research shows that when it comes to good skin, what you put in your body is as important as what you put on it. Puraz capsules are proven to add collagen to skin fibroblast cells, help activate and rejuvenate those cells and encourage the replacement of lost or damaged elastin.  That means a glowing, radiant complexion, a firmer younger looking skin, softer, glossier hair, stronger nails, increased energy and a feeling of wellbeing.

Imagine all that from a tiny capsule.

For more info on collagen and the collagen capsules, click here